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	<title>Leading at Light Speed by Eric Douglas &#187; the pygmalion effect</title>
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<title>Leading at Light Speed by Eric Douglas</title>
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		<title>The Pygmalion Effect &#124; How High Expectation Creates High Performance</title>
		<link>http://blog.leadingresources.com/70/the-pygmalion-effect-how-high-expectation-creates-high-performance</link>
		<comments>http://blog.leadingresources.com/70/the-pygmalion-effect-how-high-expectation-creates-high-performance#comments</comments>
		<pubDate>Thu, 30 Apr 2009 22:07:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Team Building]]></category>
		<category><![CDATA[pygmalion effect]]></category>
		<category><![CDATA[the pygmalion effect]]></category>

		<guid isPermaLink="false">http://blog.leadingresources.com/?p=70</guid>
		<description><![CDATA[People perform better when they are expected to perform better.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.leadingresources.com%2F70%2Fthe-pygmalion-effect-how-high-expectation-creates-high-performance"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.leadingresources.com%2F70%2Fthe-pygmalion-effect-how-high-expectation-creates-high-performance" height="61" width="51" /></a></div><p><img class="alignnone" title="Pygmalion Effect" src="http://www.insidesocal.com/outinhollywood/,waitress.jpg" alt="pygmalion effect" width="265" height="284" /></p>
<p>The waitress who came to our table didn&#8217;t make eye contact. She took our order without smiling. As we got our food, I noticed she was treating other customers testily, too.</p>
<p>&#8220;I wonder why she waits on tables,&#8221; my lunch companion said to me. &#8220;She clearly isn&#8217;t enjoying it.&#8221;</p>
<p>&#8220;I wonder about her manager,&#8221; I said.</p>
<p>We started talking about techniques for converting lackluster employees into first-rate ones. He told me a story about a fast-food business he had managed when he was younger. The cashier in the drive-through window was a woman who never smiled. He sent her to customer service training, but he couldn&#8217;t get her to change her attitude.</p>
<p>&#8220;What did you do?&#8221; I asked.</p>
<p>&#8220;I told every employee they had to collect data on how well they were doing their jobs. For each employee, I set up a measure that would improve their performance.&#8221;</p>
<p>&#8220;What did you tell her?&#8221;</p>
<p>&#8220;In her case, I told her to count how many smiles she received from customers each day.&#8221;</p>
<p>&#8220;That&#8217;s brilliant!&#8221; I said. &#8220;Did it work?&#8221;</p>
<p>&#8220;I saw the improvement right away. Because she was measuring smiles, it made her more conscious of what I expected her to do. When she smiled, she found that people smiled back. In a week she was a completely different employee.&#8221;</p>
<p>That&#8217;s a great example, I said, of the Pygmalion effect. People perform better when they are <em>expected</em> to perform better.</p>
<p>My friend asked me if I had written about it.</p>
<p>It&#8217;s a basic part of managing well, I said. Your attitude toward other people affects how they perform. By communicating to her the way you did, you raised her awareness and helped her perform better. Nice going.</p>
<p>That woman could charm the buns off a hot dog, he said with a smile.</p>
<p>Related Blog Post: &#8220;<a href="http://blog.leadingresources.com/58/building-trust-in-workplace">Building Trust in Workplace</a>&#8220;</p>
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